The evolution of Adobe Commerce, formerly Magento, from an open-source project to one of the leading players in the eCommerce world is an interesting story. Launched back in 2008, it has been more than 15 years since the platform has been connecting over 250,000 users and thousands of virtual retailers worldwide. With its hassle-free scalability and easy customization, Adobe Commerce appeals to online businesses to expand their stores. Working closely with a reputed Magento development company, you can build your online brand in a quick time.
Top Statistics and Facts about Magento for Ecommerce Brand Owners
- Magento was acquired by Adobe in 2018 for $1.68 billion and came to be known as Adobe Commerce.
- There have been more than 2.5 million downloads for the Magento Open Source platform.
- Around 130,044 live websites operate on Magento in 2024.
However, in the last decade, several alternatives to Magento have appeared in the eCommerce space. As a virtual retailer, you might be interested in exploring these alternatives. So, if you are looking for a feature-packed and cost-effective alternative to Adobe Commerce, we have got you covered in this guide.
Top 5 Adobe Commerce Alternatives for eCommerce Brands in 2024
While you can consult a reputed Magento development company for a robust eCommerce platform at any time, it pays to check out these promising and feature-packed alternatives as well
1. Shopify
Shopify is a powerful SaaS eCommerce platform developed specifically for virtual retailers looking for enterprise-level features. It is noted for its seamless integration, security, and innovative tools. Shopify Plus supports B2B and DTC sales, offers customizable themes for advanced shopping experiences, and automates workflows.
Key features
- Automates online selling with Shopify Flow
- Supports B2B and DTC from the same backend
- Over 8,000 third-party app integrations
- 70+ responsive themes
- AI tools for personalized store management
Situations Where Shopify is a Better Idea
Shopify is an ideal choice for businesses looking for a quick setup and scalability without any technical complexity. It is perfect for brands that prioritize ease of use and automation. For instance, if you run a multi-channel campaign or want to seamlessly integrate marketing tools into your platform, Shopify will work great for you. The robust app ecosystem of Shopify makes it a favorite for customization and growth.
2. WooCommerce
Developed for WordPress, WooCommerce is a popular open-source eCommerce plug-in. If you are a small or mid-sized eCommerce brand, you will benefit from the extensive customization and integrations on WooCommerce. Users can monetize WordPress on WooCommerce and create stores quickly.
Key features
- Accepts payments through Apple Pay, WooPay, and credit cards
- Integrates with eBay, Amazon, Etsy, and Walmart
- No-code customization for easy store edits
- Mobile app for on-the-go management
Situations Where WooCommerce is a Better Idea
Small and mid-sized businesses that are already using WordPress can consider embracing WooCommerce. It offers a great deal of flexibility to those who value content over scalability and customization. If you are a blogger or content-driven brand to monetize your website, WooCommerce will seamlessly integrate with WordPress themes and plugins. Thus, it serves as a cost-effective and versatile option for businesses.
3. OpenCart
OpenCart largely replicates Magento since it is an open-source PHP-based eCommerce platform. It is customizable and supports multiple stores, which makes it a cost-effective alternative for your business.
Key features
- Over 13,000 modules and themes available
- Accepts payments via PayPal, Klarna, and Amazon Pay
- Manages multiple stores from one platform
- Mobile-friendly and responsive
Situations Where OpenCart is a Better Idea
OpenCart works well for budget-conscious startups and mid-sized businesses. If you are looking for open-source flexibility, OpenCart will work for your business. Its responsive design and wide array of extensions make it a great fit for retailers operating in diverse niches, or those managing multiple brands under one roof.
4. PrestaShop
PrestaShop is a versatile open-source eCommerce platform for your eCommerce brand. It offers robust features for eCommerce, marketing, and analytical purposes, which makes it suitable for online merchants with good technical expertise.
Key features
- Thousands of modules and plugins available
- Drag-and-drop feature for product management
- Built-in CRM and flexible configuring products
- Managed service options for non-coders
Situations Where PrestaShop is a Better Idea
PrestaShop is another Magento alternative suitable for online merchants with technical expertise. If you want robust customization and better control over your store operations, PrestaShop can be a good choice. It is ideal for brands looking for a feature-packed platform for marketing and analytics. The drag-and-drop tools on this platform and vast module options make it a good choice for businesses trying to refine their customer experience.
5. BigCommerce
As a popular SaaS eCommerce platform, BigCommerce offers hosting, security, and customization through its open architecture. It is noted for its enterprise-level features and ease of use. This makes it a cost-effective choice for new businesses.
Key features
- Omnichannel selling with Feedonomics integration
- Localized storefronts for global sales
- Accepts cryptocurrency payments
- Strong SEO tools
Situations Where BigCommerce is a Better Idea
BigCommerce is a top choice for businesses expanding globally. If you need strong SEO tools and an infrastructure for omnichannel selling, go for BigCommerce. Its Feedonomics integration makes it perfect for brands targeting international audiences. It supports features like cryptocurrency payment and supports localized storefronts. BigCommerce is a great choice for tech-savvy merchants looking for innovation and flexibility.
How to Choose the Right E-Commerce Platform for Your Brand
Prioritizing the growth of your online business, it’s imperative to choose the right eCommerce platform. Here are a few aspects to consider while choosing the right platform for your brand.
1. Scalability
As your business grows, your demand scales up. Choose a platform capable of handling increased traffic load and expanded product catalogues. It should be capable of supporting higher order volumes without slowing down. Go for a scalable platform so that you can remain on the growth trajectory without facing technical issues.
2. Cost
When you evaluate an eCommerce platform, consider the total cost of ownership. This should include the licensing fees, transaction charges, and costs for ongoing maintenance. While affordable platforms often lack key features, a premium solution can strain your budget. Therefore, you need to strike the right balance between cost and features.
3. Integrations
Your eCommerce platform should seamlessly connect with third-party tools like customer relationship management software, enterprise resource planning systems, and marketing tools. These integrations go a long way in streamlining operations and enhancing efficiency while creating a cohesive system.
4. Ease of Use
Both administrators and customers need a user-friendly interface. With intuitive dashboards, your team enjoys an easy learning curve. This makes it easier to manage inventory, track orders, and update the store. A simple and smooth shopping experience leads to higher conversion rates and satisfaction for customers, too.
Features to Look for in an E-Commerce Platform in 2025
The eCommerce business is all set to be more competitive than ever in 2025. To stay ahead, make sure your platform comes with these essential features.
1. AI-Driven Personalization
Artificial intelligence has transformed the way businesses interact with their customers. Platforms that support AI-driven personalization can analyze user behavior and offer tailored recommendations. They provide unique shopping experiences to customers, which boosts engagement and increases sales.
2. Headless Commerce
Headless commerce brings a lot of flexibility to the table by separating the front end and back end. This allows you to create highly customized storefronts that cater to specific customer needs while maintaining a robust infrastructure.
3. Multi-Channel Selling
Today, shoppers engage across various touchpoints, including social media, marketplaces, and mobile apps. Platforms that support multi-channel selling allow businesses to maximize their reach. This ensures seamless operations across all sales channels.
4. Advanced Analytics
Leading eCommerce brands largely use data to make intelligent decisions. Go for a platform supporting advanced analytics tools to obtain valuable insights into customer behavior, trends of sales, and operational performance. Accordingly, you can optimize your strategies and enhance customer satisfaction.
Wrapping Up
As a buzzing eCommerce brand, you must be prioritizing scalability, cost-effectiveness, and features. With these five alternatives for Adobe Commerce, you have several viable options to migrate to. Each of these platforms offer a specific set of benefits.
It’s wise to reach out to one of the reputed Adobe Ecommerce development companies, or experts specializing in developing the other eCommerce platforms and customizing them for your operations. Consult the experts to develop your online store and capitalize on the booming virtual retail industry.