4 Tips To Improve eCommerce Sales and Conversion Rate

What matters most for your ecommerce site?

Ultimately, everything boils down to converting visitors into subscribers or customers. Your site needs to be optimized to attract visitors, help them form a picture of your business and convince them to buy from your store.

Whether you’re selling holiday packages, designer clothes, home decor items or electronics; e-commerce today has transformed the way shop. It is all about taking a humanized approach toward users’ needs and not just about quick shopping from your home.

As an ecommerce store owner, you need to stop considering your target audience as online traffic. Remember, it is not about increasing online traffic, rather engaging with your visitors at different levels.

But unfortunately, people just don’t understand ecommerce SEO optimization. It is not just about writing cookie-cutter product descriptions or paid search. One of the worst mistakes is fiddling around with CTAs, experimenting with filters, and maneuvering homepage.

In fact, the entire focus is on the homepage and nothing but the homepage. However, the shocking truth is that users don’t care about your homepage.

What matter the most to users is your product pages. But your target audience should be actually to find that page, reach that page, and convince them to buy.

Here are the 4 important tips which will help you to increase sales and conversion for your eCommerce store:

Know the User’s Search Queries

Leverage Long-Tail Keywords & Metas

Conversion optimization is not possible unless you optimize your product pages for keywords. Gone are those primitive days of stuffing keywords in the copy. You need to leverage the long tail keywords and phrases in order to optimize your page for conversion.

There are several ways of making optimum use of long tail keywords in your product description, copy, title, and Alt tags.

Also, Meta tags are the primary level of contact with your target audience who are searching for keywords on various search engines. This effectively means that title and description tags are the entry points for your store from Search Engines. So get your Meta tags right

Get Killer Product Description

Well, there is no place for cookie cutter product description. If you think you can simply copy paste the description from any other source on to your website, you are going to miss out on an important chance of improving the conversion rate.

Remember, the killer product description is not about writing two pages long description. Simply writing a long copy will not help you convert.

You need to understand what the users want and persuade them to buy. The persuasive and compelling copy will sell. It is about time to tell a story about your product and grab user’s attention.

Here are few tips about presenting your copy in the best possible manner:

• Showcase most important product features at the beginning of paragraphs and bullets.
• Avoid making tall and false claims – users know if your claims aren’t genuine.
• Try to provide both short and long product description. Site visitors in a hurry will read a short summary and visitors who need more information will refer to a long description.
• Don’t rely on long paragraphs.  Use bulleted points to make your message easy to scan.